Marktforschung: Grundlagen und praktische Anwendungen

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Marktforschung: Grundlagen und...

Marktforschung: Grundlagen und praktische Anwendungen

Name: Marktforschung: Grundlagen und praktische Anwendungen
ISBN: 9783110672961

Jörg Koch, Florian Riedmüller

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This textbook imparts the essential terms and methods of market research in a compact form. It is divided into three parts: methodological foundations, fields of application, and analysis and documentation of market research results. The completely revised new edition includes a new chapter on "price research" and addresses the significance of digitalization and automation in market research.