The La Londe Conference in Marketing Communications and...

Main
The La Londe Conference in Marketing...

The La Londe Conference in Marketing Communications and Consumer Behavior

Journal of Business Research

0 / 0

你有多喜欢这本书？

下载文件的质量如何？

下载该书，以评价其质量

下载文件的质量如何？

语言:

english

页:

402

文件:

PDF, 10.74 MB

IPFS:

,

english0

下载 (pdf, 10.74 MB)

正在转换

转换为失败

您可能会感兴趣

Raji Srinivasan, Leigh McAlister — 2011 AMA Winter Educators’ Conference: Marketing Theory and Applications

Arjun Chaudhuri — Emotion and Reason in Consumer Behavior

Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt — Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

Angela Y. Lee, Dilip Soman — Advances In Consumer Research: Acr 07 Memphis

AMA — Journal of Marketing Articles 2010

Bob Michaël Fennis; Wolfgang Stroebe — The psychology of advertising

Barry J. Babin, Eric Harris — CB2 (with Review Cards and CB4ME.COM Printed Access Card) (Student Edition) (Second Edition)

Sarah Zaraket — Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth

Arjun Chaudhuri — Emotion and Reason in Consumer Behavior

Naresh K. Malhotra — Review of Marketing Research (2)

Richard L. Oliver — Satisfaction: A Behavioral Perspective on the Consumer

Steven S. Posavac (Editor) — Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

Claudiu V. Dimofte, Curtis P. Haugtvedt, Richard F. Yalch — Consumer Psychology in a Social Media World

L J Shrum — The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Lynn R. Kahle, Chung-Hyun Kim — Creating Images and the Psychology of Marketing Communication

Kardes F.R., Herr P.M., Nantel J. — Applying Social Cognition to Consumer-Focused Strategy

Haugtvedt C.P., Herr P.M., Kardes F.R. — Handbook of Consumer Psychology

Michael R. Solomon, Tina M. Lowrey — The Routledge Companion to Consumer Behavior

Michaela Wänke — Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

Kapoor, Avinash — Consumer experiences and emotion management

Michaela Wanke — Social Psychology of Consumer Behavior

Leroy Robinson, Jr. (eds.) — Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Harlan E. Spotts (eds.) — Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Elizabeth J. Wilson, Joseph F. Hair, Jr. (eds.) — Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

Colin Campbell, Junzhao Jonathon Ma (eds.) — Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress

Kacy K. Kim (eds.) — Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Luca Petruzzellis, Russell S. Winer (eds.) — Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Patricia Rossi (eds.) — Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki (eds.) — Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

Peeter Verlegh, Hilde Voorveld, Martin Eisend (eds.) — Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative

Martin K.J. Waiguny, Sara Rosengren — Advances in Advertising Research (Vol. XI): Designing and Communicating Experience

Ralf Terlutter, Sandra Diehl, Shintaro Okazaki — Advances in Advertising Research 1: Cutting Edge International Research

Shintaro Okazaki — Advances in Advertising Research, Volume 2

Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.) — Advances in Advertising Research (Vol. III): Current Insights and Future Trends

关键词